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Jack Westin

Date

2021 - Present

Project Type

Full-Funnel Digital Growth

Location

Texas, US

Since November 2021 I have been working on Jack Westin’s digital marketing efforts across SEO, content, podcast repurposing, paid media, email and tracking. In other words, I live in the messy middle between “future doctor panic” and “seat in med school”.

During this period, estimated monthly organic traffic grew from around 50,000 to 180,000 visits (+260 percent, about 3.6x), while referring domains increased from roughly 350 to 1,300 (+271 percent, about 3.7x). Alongside this growth I built a content engine of 10+ major SEO articles, supported weekly podcast episodes, ran 5 always on ad campaigns (4 Google, 1 Meta) and implemented a full GA4 + HubSpot + Calendly + Stripe tracking architecture.

Key Numbers

120+

Created and optimized more than 100 blog posts on SB721, SB326, Section 604, EEE inspections, checklists and FAQs, turning the brand into the most comprehensive content hub for California balcony compliance.

~20x

Organic traffic has grown from roughly 100 monthly visits to around 2,000, an increase of about +1,900 visits per month (≈20x growth). Over the same period, referring domains climbed from about 90 to roughly 420, adding +330 new linking sites and giving the brand around 4.5x more websites pointing to its content.

80+

Planned and hosted more than 10 live webinars for landlords, HOAs and property managers and helped launch over 80 webinar campaigns in total, including promo pushes, replays and nurture sequences.

460,000+

Took ownership of email nurture and campaigns with an average monthly send volume above 460,000 emails.

What I did

1. SEO strategy and content creation

Defined the content strategy around SB721, SB326, Section 604, EEE inspections, balcony safety, checklists and FAQs for California.
Planned and wrote 100+ SEO blog posts, each with: keyword targets, meta data, internal links, CTAs and clear next steps for landlords, HOAs and property managers.
Created specialized service content for:
- SB721 / SB326 inspections
- EEE inspections
- E3 inspection service
- Section 604 inspections in San Francisco
Wrote magazine level articles for apartment associations to position the brand as a trusted authority outside its own website.
Continuously monitored performance and updated content to avoid keyword cannibalization and keep keyword density and internal linking healthy.

2. Compliance toolkit and lead magnets

Designed the SB721 / SB326 Compliance Toolkit as a full lead magnet, not just a single PDF.
Created and scoped out 6 core components:
- Compliance checklist PDF
- Tenant notice template
- HOA resolution template
- Budget sheet
- FAQ and legal style guide
- Optional risk quiz
Planned a dedicated landing page to present the toolkit and capture leads.
Mapped how the toolkit connects with ads, cold email outreach and social posts so it becomes a central asset in the funnel.

4. Website and landing pages

Created and edited multiple service pages and information pages on the DrBalcony site so each major service has a clear, conversion friendly destination.
Built custom HTML landing pages using Cursor for coding and Vercel for deployment, so DrBalcony can run focused campaigns outside of generic site templates.
Ensured all landing pages are:
- Mobile friendly
- Optimized for speed
- Properly tagged for analytics and conversion tracking.

5. Webinars and events

Planned and executed more than 10 live webinars yourself and helped launch over 80 webinar campaigns including live events, replays and follow up pushes.
Created webinars that covered:
- 2025 rental law updates
- SB721 and SB326 compliance requirements
- Berkeley specific balcony regulations
- Practical guidance for landlords, HOAs and property managers.
Built a detailed webinar SOP that standardises:
- Eventbrite setup
- Registration and landing pages
- Email sequences and reminders
- Social announcements and countdown posts
- SMS reminders and follow up campaigns.
Designed marketing calendars leading up to key webinar dates so content, ads and email all push toward registrations.

6. Video and social content

Planned and produced LinkedIn friendly video content using AI tools such as Google Veo, Sora and others, turning complex balcony law topics into short, digestible clips.
Wrote scripts, hooks and overlays that:
- Explain SB721 / SB326 changes
- Invite people to webinars
- Promote the Compliance Toolkit.
Adapted content into square or vertical formats suitable for LinkedIn and other platforms.

7. Email nurture and campaigns

Took ownership of email nurture and broadcast campaigns for DrBalcony.
Managed a send volume of more than 460,000 emails per month on average, across:
- Educational nurture sequences
- Webinar invitations and reminders
- Compliance update announcements
Newsletter style roundups.
Wrote and optimized subject lines, preview text and body copy to speak to specific segments such as landlords, HOAs, property managers and tenants.
Ensured that emails connect readers back to: webinars, toolkits, main service pages and quote or contact forms.